White connotes clean and pure, but it can also look stark, plain and sterile-so this is another color that needs to be exercised with care.īlack signifies elegant, sleek and high-end. Cool tones don’t stimulate the appetite as much therefore careful context and application must be considered.
The eco side connection to green has been overdone, and it’s no longer expected that eco products will actually be colored green since eco has become more the norm and less the exception.īlue and purple are cool tones, and can be unappetizing if not done correctly. Green connotes eco-friendliness, healthy (think veggies) but be careful as green can be also unappetizing. Orange has been a trendy color for some time now, so be aware of that when using it-its popularity could either work for or against your product depending on its context and intent. Orange, a blend of red and yellow, naturally lends itself to food as another appetizing color. In the gourmet food arena, you of course want to avoid a fast food connotation, however these colors can still be very effective when used on their own and/or in different pairings. The fast food industry has claimed this combination for a good reason-because it is effective. Both red and yellow are also effective at grabbing attention.
Red and yellow are the chief food colors, evoking the tastebuds and stimulating the appetite.
How can you best use color to your advantage in your gourmet food retail packaging? Color and food pairings can be especially powerful by leveraging the emotional connection to taste. Color influences consumers not only on the conscious level but also on the subconscious level.
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